Ammirati :: Ammi

Cafe Ammi

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Welcome to the Ammirati Imports Web site, where you will find information about all of the products we

carry! From our renowned Italian espresso machines for restaurants, cafes, home or office to our premium

espresso and coffee beans, flavored syrups, teas, cups ... we supply all the products a cafe or restaurant –

or home! – needs for gourmet coffee service.

Our Web site also features an online newsletter, which includes profiles of our foodservice customers –

representing some of the most successful cafes and restaurants in the world -- spotlights on new products,

brewing tips, opinions and more. Be sure to check here often for new stories about our business, our

products, and the world of coffee.

Please contact us with any questions about our products or our site. You may reach us at

tj@ammiraticoffee.com

Thank you for perusing our site. Enjoy!

	For nearly half his life, Dominic Ammirati Jr. has been fixing
	espresso machines. As one of the grandsons of the founder of
	Ammirati Inc., he cut his teeth repairing the hydraulic systems
	popular more than a decade ago. Today, he runs the Ammirati
	service department, a group of seven technicians trained to
	understand the intricacies of the high-tech computer-based
	electronic components that make espresso machines work
	today.
	The key to successful service boils down to being there
	forthe customer, said Dominic. “We get there on time. We get
	there fast.These are the most important things to our
	customers.If the machines are working, customers are selling
	coffee. This is important to us, too.”
	Ammirati Coffee accomplishes service speed by combining
	quantity and quality. “Our service department is better than
	most others in the industry because we have enough guys to
	knock out the city,” explained Dominic. “We can be in Long I
	sland,Manhattan, Brooklyn, New Jersey, all at the same time.
	“Plus our guys are good. We have top-of-the-line techs,”
	he continued. “And highly trained technicians mean our
	customers get the best service.”
	Training for Ammirati technicians begins with a two-week
	boot camp in the office, where the machines are explained,
	techs take actual machines apart and put them back
	together, and common service calls are practiced.
	With the basics mastered, new technicians ride out on
	actual service calls with those more experienced for at least
	six months. Many even travel to the Cimbali factory in Italy for
	additional training.
	Service calls at Ammirati most commonly involve equipment
	installations, as well as troubleshooting problems with milk
	frothers and coffee clogs most commonly caused by people
	failing to properly maintain their machines by appropriate
	cleaning,said Dominic.
	For Dominic, the best part of running the service department
	is being able to spend more time with his family members
	who are also involved in the business. “I can take a break with
	my cousin, my brothers or my father,” he said with a smile.
	“It’s like being at home.”
	Must be, for someone who grew up in the business.

	When I get my dessert menu in a restaurant at the end of a
	meal, I am often relieved to see the inclusion of the name of
	the coffee and tea being served.
	Most restaurateurs would never offer simply “Red” or “White”
	wine. They know that customers who care about wine would
	never order a bottle without knowing at least the vintage, the
	type of grape, the grower.
	It’s the same for customers who care about coffee and tea:
	They want to know something about what they are ordering
	to top off a fabulous meal. Adding the brand name of the
	coffee and tea you serve to the menu can encourage orders
	from savvy customers, who likely have favorites.
	Likewise, when I’m looking for a quick cup of coffee from a
	café, brand advertising in windows and on menu boards
	makes it easy for me to know whether I want to order or
	move on.
	As a restaurant or café owner, you cared enough to search
	.out and sample products to find the ones that best suited
	your establishment. Don’t be afraid to let your customers
	know!

(800) 441-8101